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The Good News ProjectsGrenson x New Balance

project:

Grenson X new balance

year undertaken:

2014-18

status:

sold out

One day we read about New Balances factory in the UK and so we thought, what if a sneaker factory and a traditional Goodyear Welted factory were to make a shoe together?

After many months of planning we launched a version of the classic New Balance 576 sneaker made half in our factory and half in theirs. The shoes sold out in 11 minutes. We then did a second round that included a new colourway, a womens version and a goodyear welted version made in the Grenson factory. This was a true shoemakers collaboration.

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