The Good News Projects
Grenson x New Balance
project:
Grenson X new balance
year undertaken:
2014-18
status:
sold out
One day we read about New Balances factory in the UK and so we thought, what if a sneaker factory and a traditional Goodyear Welted factory were to make a shoe together?
After many months of planning we launched a version of the classic New Balance 576 sneaker made half in our factory and half in theirs. The shoes sold out in 11 minutes. We then did a second round that included a new colourway, a womens version and a goodyear welted version made in the Grenson factory. This was a true shoemakers collaboration.