Basic Shoe Care

  • Never wear your new shoes in the rain until they have been worn about 3 or 4 times.
  • If your shoes do get wet, put shoe trees in them or newspaper if you don't have trees. Let them dry at room temperature for at least 48 hours before you wear them again. Wet sole leather will wear out twice as quickly as dry sole leather.
  • Before polishing your shoes always wipe them over with a dry cloth to get rid of surface dirt.
  • Polish them with plenty of polish and allow them to sit with the polish on as long as possible. Ideally let the polish stay on overnight. Make sure you get plenty of polish into the welt and the crack between the upper and the sole.
  • Take off the excess polish with a brush or cloth and shine them up.
  • If you have tan shoes you can darken them using a darker polish. Some people will go as far using black polish on tan shoes, instantly making them look very old.

White Wedge Soles:

To clean your white wedge soles, everybody has a different method, so here are a few that we think work best:

  • Simply washing them with warm soapy water, gets most of the dirt off them and brightens them up significantly.
  • Some people use baby wipes as the solution in the wipe is designed to remove most things.
  • For really stubborn marks, we suggest using either a white pencil rubber or even a piece of sand paper directly on the mark itself.

High Shine Leathers:

Our High Shine leathers are different from normal calf leathers as shoe polish doesn’t soak into the grain in the same way:

  • The first thing you can do is to wipe them down with a damp cloth and dry them with kitchen roll.
  • If they still need attention, you use either a neutral polish which is safer than a coloured polish as it wont change the colour. 
  • If you get a cut in the leather you can dab a bit of matching coloured polish into and then wipe off the excess.
  • Remember a Goodyear Welted shoe is easy to repair and you can change the sole if you want to.
  • The shoe is ready for repair when you can feel a very soft spot in the middle of the front of the shoe where you walk. Push it with your thumb and if it’s very soft, it’s about to go. If it's a little soft, it’s got another few months.
  • If you have leather soles and don't want to slip in an airport hall, cut open a potato and rub it into the sole of the shoe. This will give you enough grip to stay upright.
  • If you look after your shoes, they might just last longer than you.
  • Never wear socks that are funnier than you.

Shoe care range