Basic Shoe Care
Never wear your new leather-soled shoes in the rain until they have been worn about 3 or 4 times.
If your shoes do get wet, put shoe trees in them or newspaper if you don't have trees. Let them dry at room temperature for at least 48 hours before you wear them again. Wet sole leather will wear out twice as quickly as dry sole leather.
Before polishing your shoes always wipe them over with a dry cloth to get rid of surface dirt.
When choosing between a cream polish or a wax polish, most people are more familiar with a wax. A wax will give your shoes a boost in shine, and adds another layer of protection to your shoes. For a cream, this is for when the leather of your shoes looks dry, as it will hydrate the leather.
Polish your shoes with plenty of cream or wax and allow them to sit with the polish on as long as possible, ideally overnight. Make sure you get plenty of polish into the welt and the crack between the upper and the sole.
Take off the excess polish with a brush or cloth and shine them up. If you have tan shoes you can darken them using a darker polish. Some people will go as far using black polish on tan shoes, instantly making them look very old.
For suedes and nubucks, our ‘Suede Salvation’ is an excellent water based tonic. It will form a water resistant barrier to protect your nubuck or suede shoes from the wet weather. It can also act as a good dirt resistor on leather products.
White Wedge Soles:
To clean your white wedge soles, we recommend you use our ‘Cleaning Tonic’ for the most stubborn of marks. Rub a good quantity of product into the sole sides with a soft cloth, wipe clean and leave to dry naturally. The more hard work you put into them, the cleaner they will become.
A few other tips if you don’t have the tonic to hand that work in the short-term for a bit of a clean:
- Simply washing them with warm soapy water, gets most of the dirt off them and brightens them up significantly.
- Some people use baby wipes as the solution in the wipe is designed to remove most things.
- For really stubborn marks, we suggest using either a white pencil rubber or even a piece of sand paper directly on the mark itself.
High Shine Leathers:
Our High Shine leathers are different from normal calf leathers as shoe polish doesn’t soak into the grain in the same way:
- The first thing you can do is to wipe them down with a damp cloth and dry them with kitchen roll.
- If they still need attention, you use either a neutral polish which is safer than a coloured polish as it won’t change the colour.
- If you get a cut in the leather you can dab a bit of matching coloured polish into and then wipe off the excess.
Remember a Goodyear Welted shoe is easy to repair and you can change the sole if you want to, when you use our repair service. To find out more information about our repairs & resoling services, please contact our customer services team.
The shoe is ready for repair when you can feel a very soft spot in the middle of the front of the shoe where you walk. Push it with your thumb and if it’s very soft, it’s about to go. If it's a little soft, it’s got another few months.
If you have leather soles and don't want to slip in an airport hall, cut open a potato and rub it into the sole of the shoe. This will give you enough grip to stay upright.
If you look after your shoes, they might just last longer than you.
And finally - never wear socks that are funnier than you.